As a lecturer in information sciences and communication at the University of Nantes, Olivier Ertzscheid provides an overview of the fundamental issues that every Internet user needs to consider with respect to digital identity. He describes these issues mostly in an analogical and metaphorical way in order to ensure that his ideas are easily understood.
In order to address the topic, he provides a comprehensive definition of digital identity, before developing the related issues and the risks which are likely to arise in the future. E-reputation being presented as the main issue related to digital identity. In order to develop these issues, the author focuses on search engines and social media while at the same time presenting the legal remedies and other solutions provided by the private sector.